From the CMAsnap desk.
RESO Conference
Reflections from a Bootstrapping Vendor: My Second RESO Conference by: Tom Cunningham I just wrapped up my second Real Estate Standards Organization (RESO) conference, and I felt compelled to share a few takeaways—especially for fellow bootstrapping vendors navigating the proptech space. First things first: the Council of Multiple Listing Service (CMLS) CMLS community is relatively small, but incredibly tight-knit. These are professionals with deep, long-standing relationships, and commitments to the industry, and when you’re the new kid at the table, your best move is simple: tell them what you do, ask for advice, and then—this is key—zip it and listen. They’re generous with feedback, but don’t expect it to be sugar coated. You’re not here for flattery—you’re here to learn. One particular moment that stuck with me was a lobby bar conversation with the CEO of a large MLS. I was talking (maybe a bit too enthusiastically) about how our product was scaling, and how agents were loving the platform. His response? “It’s great that you think your tech is ready to scale, but if your customer service doesn’t scale with it, word will spread—and you’ll be toast.” That’s one of many that landed. Personally, I’m not shy about asking for opinions, but if that’s not your natural instinct, I highly recommend stepping out of your comfort zone. Actionable feedback isn’t always wrapped in a bow, but it’s gold if you’re open to it. And don’t miss the chance to connect with other vendors. As one industry titan wisely put it, “You can be tough competitors on the street—and friends in the lobby bar.” You’ll learn a lot, forge some great relationships, and who knows—you might even stumble into an integration opportunity that just makes sense. Second takeaway: RESO exists for one reason—to make the transport of real estate data more efficient. Help them help you. If you’ve got an idea that could improve the industry, don’t keep it to yourself. I attended a pain points session and shared a challenge we were having with a specific field name that was throwing off our Comparative Market Analysis (CMA) algorithm. I kept it brief, didn’t expect much… but the next morning at the data transport session? There it was on the screen: the proposed field name change. I was floored. They listened. And they acted. The moral of the story: RESO is a place where voices matter and good ideas get traction. If you’re building something that can help the real estate ecosystem, show up, speak up, and stay curious. You might be surprised by how far a simple conversation can go. As CEO and founder of CMAsnap®, a tool to streamline agent’s workflows, it was great being in a room full of professionals with a common goal. This conference was excellent! For my fellow innovators out there—get involved. There’s nothing but upside.
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CMAsnap extends its CMA expertise to rentals
CMAsnap extends its CMA expertise to rentals Originally published via PRNEWSWIRE. Valuease, Inc., a rising innovator in the property technology sector and the company behind the powerful Comparative Market Analysis (CMA) tool CMAsnap, is thrilled to announce the CMAsnap Rentals—a new feature designed to bring modern pricing intelligence to the rental market. This addition empowers property management professionals with faster, smarter, and more accurate tools to analyze and present rental property data. CMAsnap Rentals combines MLS rental data with CMAsnap’s proprietary algorithms and intuitive interface to deliver visually compelling, data-rich rental CMAs in just a few clicks. Built by real estate professionals for real estate professionals, CMAsnap is now taking rental valuation to the next level—thanks to the insight and collaboration of forward-thinking property managers. CMAsnap brings a smart, fast simple solution to the rental market. “As a residential property management team with nearly 800 properties under management, we had been searching for a comprehensive CMA solution that was both accurate and easy to use,” said Jonathan Sempsrott, Broker/Owner of Keyrenter Property Management – Austin Franchise. “CMAsnap checked all the boxes. The tool is intuitive, the support team has been fantastic, and we’re thrilled to have found a product that finally meets our needs.” “Our rental feature had been simmering on the back burner for a while,” added Tom Cunningham, Founder of CMAsnap.“But the encouragement of several engaged property managers helped bring it to life. Like our residential tools, it’s built to save time and deliver insights quickly—because that’s what professionals need. The strong response to our Doorify MLS launch confirmed what we’ve always believed: there’s a real demand for CMA tools that are faster, smarter, and more intuitive—including in the rental space.” Key Benefits of CMAsnap Rentals Enhanced Efficiency: Generate detailed rental CMAs in seconds using live MLS data—no spreadsheets, no manual entry. Accurate Insights: CMAsnap’s smart comparison engine delivers reliable, data-backed recommendations. Professional Presentation: Sleek, customizable reports help property managers showcase expertise and stand out. Seamless Workflow: Access rental and sales data from within the same platform—simple, streamlined, and effective. Availability CMAsnap Rentals will be available to all subscribers beginning May 15, 2025. New users can explore the full platform, including rentals, with a 30-day free trial. About Keyrenter Property Management With 55 franchises across the U.S. and Canada managing over 12,000 properties, Keyrenter is a trusted leader in full-service residential property management. About Valuease, Inc. Valuease, Inc. is the developer of CMAsnap, a next-generation CMA tool that empowers real estate professionals with fast, reliable market analysis. Through continuous innovation, Valuease bridges the gap between complex data and actionable insights.
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CMA Dashboard Flyover
CMAsnap Dashboard Page Flyover Quickly show your client what their home is worth Table of Contents Exploring the CMA Dashboard See Nearby Listings Selecting Comps Watch Pricing Recommendations Adjust Automatically Use Active, Pending and Sold Listings Strategically Exploring the CMA Dashboard The first step is it to create a new report. This is where you build your CMA story—one comp at a time. The CMAsnap Dashboard is located inside each report. This is your interactive workspace for evaluating nearby properties and choosing the ones that best support your client’s pricing strategy. From sold homes to active listings and pending sales, the tool shows you what’s happening around the subject property—and how each selection shapes your report. Here’s a quick flyover of how it works. Once you’ve entered your subject property, you will be taken to the Dashboard. This isn’t the final client-facing report—it’s the behind-the-scenes view where you actively build it. Think of it as your CMA control center. What You’ll See: Nearby Listings by Status At the core of the Report Page tab is a list of nearby homes, automatically pulled based on proximity to your subject property. These include: Subject Property (in blue) Sold homes (in orange) Pending sales (in yellow) Active listings (in green) Expired listings (in grey) Withdrawn listings (in red) Each property includes a quick snapshot—photo, price, square footage, days on market, and more—so you can evaluate it at a glance. Just click the pin to see it. Tip: Use this view to explore the full landscape before making any selections. Selecting Comps: Click to Include, Refine or Deselect Every property shown is a potential comp. You can: Click to include or exclude any home as a comp See your selections update in real time at the bottom of the screen Quickly test different combinations to see how they affect your pricing visuals and metrics There’s no commitment—you’re free to experiment and refine. Right under the photo of each real estate comp, you see 5 icons. Clicking these provides a variety of options to customize your competitive market analysis (CMA). Comp Controls Listing Info View information directly imported from the MLS or tax record Used in Price – Dollar sign visible? Comp is included in the pricing calculation– Click the Dollar Sign to exclude it from calc. Adjustments Use the Plus/Minus sign to open the adjustment mode– review existing adjustments– make changes or add new adjustments– save changes as needed Edit Listing: Modify any available fields Remove comp from report Not Included in Price Tip: Want to know how pricing looks if you leave out a fixer-upper? Just uncheck it and see the updated summary instantly. Watch the Pricing Recommendations Adjust Automatically This includes: Recommended price or price range Price per square foot ranges Averages and medians Market positioning based on statuses No need to recalculate or rebuild anything manually—CMAsnap does it for you. Use Active, Pending, and Sold Listings Strategically Each listing status tells part of the pricing story: Sold homes show where the market has been Pending homes reveal current demand Active listings define the competition By selecting a smart mix of all three, you can position your client’s home with data-backed confidence. Tip: And if a client challenges your recommendation? You’ve got the comps right there to show them why. Next Step: Finalize in the Report Page Tool Once you’re happy with your comp selection, you can move into the final Short or Long Report Page tool to personalize, polish, and share your CMA. Final Thoughts This view inside the Dashboard isn’t just for building reports—it’s where agents do their real pricing work. Whether you’re fine-tuning comps or testing different scenarios, the Report Page tab gives you flexibility, clarity, and control. Tip: Your CMA isn’t just data. It’s a story—and it starts right here. Ready to put it to use? Sign up for 30 day Free Trial Login See Getting Started Videos
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CMAsnap and Doorify MLS announce strategic partnership
CMAsnap and Doorify MLS announce strategic partnership Originally published via PRNEWSWIRE. AUSTIN, Texas, Jan. 28, 2025 /PRNewswire/ — Doorify MLS, a leading innovator in the real estate technology sector, and the creators of the cutting-edge Comparative Market Analysis (CMA) tool CMAsnap, are excited to announce a strategic partnership aimed at integrating fresh pricing technology into the platform, enabling more accurate and dynamic property valuation insights, and broadening the choices for real estate professionals to analyze and present property data. The collaboration will integrate CMAsnap’s advanced analytics and intuitive interface into the Doorify MLS platform, enabling agents and brokers to generate accurate, visually compelling CMAs with just a few clicks. By combining Doorify MLS’s comprehensive listing database with CMAsnap’s powerful algorithms, this partnership promises to set a new standard for market analysis tools. CMAsnap was designed by agents and appraisers to make CMAs smarter, faster, and more persuasive Key Benefits of the Partnership: Enhanced Efficiency: Real estate professionals can create detailed CMAs in seconds directly within the Doorify MLS interface, reducing time spent on manual data compilation. Accurate Insights: CMAsnap’s proprietary technology ensures precision in market comparisons, empowering agents to provide clients with trustworthy recommendations. Professional Presentation: CMAsnap’s sleek, customizable reports help agents stand out by delivering data in an informative and visually appealing format. Integrated Workflow: Users can now access CMAsnap without leaving the Doorify MLS platform, ensuring a streamlined and user-friendly experience. Leadership Perspectives: “At Doorify MLS, we are committed to equipping real estate professionals with tools that enhance their productivity and success,” said Matt Fowler, CEO of Doorify MLS. “Partnering with Valuease, Inc. and offering CMAsnap through our platform aligns perfectly with our mission to deliver innovative choices that empower our members.” Tom Cunningham, Founder of CMAsnap, added, “CMAsnap was designed by agents and appraisers to make CMAs smarter, faster, and more persuasive. By collaborating with Doorify MLS, we’re thrilled to extend our reach and help even more professionals establish their proficiency, convert their opportunities and elevate their business through data-driven decision-making.” Availability: The CMAsnap integration with Doorify MLS will be available to subscribers starting February 4th. Existing Doorify MLS users can explore CMAsnap’s capabilities for 30 days without additional fees. About Doorify MLS: Doorify MLS is the operating system for over 15,000 real estate brokers and agents in five REALTOR® associations in and beyond the Research Triangle area. Doorify’s mission of advancing equity, supporting community, and delivering excellence promotes a progressive future in real estate. By providing seamless access to a robust real estate market and stewarding reliable, accurate data that’s increasingly valuable in its size and powerful to its communities, Doorify MLS works to support its subscribers and consumers effectively and efficiently. To learn more, visit www.doorifymls.com. About Valuease, Inc.: Valuease, Inc. is the developer of CMAsnap, a state-of-the-art CMA tool that simplifies property analysis and helps real estate professionals make data-backed decisions. Committed to innovation, Valuease, Inc. strives to deliver solutions that bridge the gap between complex data and actionable insights. For more information, please contact: Andrea PresnalVP of Communications and PR919-280-9706andreap@doorifymls.com Tom CunninghamFoundertom@cmasnap.com512-795-2400
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